Control Shift

(PRODUCT LAUNCH)

Goal

Go to market with Front's new AI-first product positioning

My impact

Wrote and produced all the pre- and post-event comms (landing pages, email, social, sales enablement, ghostwritten LinkedIn newsletter for Head of Support) to promote the virtual event across all channels, partnering closely with Product Marketing, Design, and freelancers

Outcome

Generated over 2,200 registrations
Created $1.5M in sourced and influenced opportunities

Watch the webinar

View on-demand

See the social

Pre-event LinkedIn video post 1

Post-event LinkedIn video post 2

Post-event LinkedIn video post 3

Post-event LinkedIn video post 4

Post-event LinkedIn video post 5

More projects

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The AI Agent Disconnect Report

(ORIGINAL RESEARCH)

Surveyed 400 US-based B2B companies aligned with target ICPs to see if they're running AI agents as disconnected as we bet they would be. Turns out: a resounding yes.

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The State of Service Expectations

(ORIGINAL RESEARCH)

Surveyed 4,500 desk workers to understand what are their customer experience non-negotiables, their perception of AI-powered customer service, and their reasons for staying loyal to a brand.

Control Shift