Goal
Attract media attention with original research that supports the narrative of the Fall product release.
My impact
Designed the study in partnership with Wakefield Research and PR & Comms Manager; collaborated with in-house Data Analyst for additional analysis
Owned the editorial storytelling upon reviewing the data to align with product strategy
Built the microsite using Claude and Lovable, driving the data visual storytelling in partnership with in-house design team
Developed a Claude-assisted QA process to verify research claims and ensure all of the data was represented accurately across the blog, social, and press releases
Outcome
This vibe coded landing page was an exploration of expediting content production for future projects. I did not use brand designers aside from their consultation, and I did not have to tap any web developers to stand up the microsite.
Here's what my CMO thought of it:
Companian blog article
Wrote the accompanying blog post to help drive web traffic. All design assets were created using Claude.
