Goal
Operationalize the verbal identity project we partnered with brand agency Fuzzco and roll it out to the rest of the org.
My impact
Drafted eight knowledge source docs to capture our brand voice and tone, written style, ICPs, messaging, product positioning and vocabulary, audience segmentation, content examples library, and legal and compliance copy guardrails. Five of these docs trained Front's internal AI agent, while three were still in progress.
Collaborated with Product Marketing and Brand Design to package these docs into a Claude Skill /front-content-studio that was distributed to GTM teams
Outcome
Sales and Customer Success used the Claude Skill to help their customer conversations with on-brand assets like business cases, presentations, one-pagers, and more
Front's internal agent was trained on these materials, so the whole org had access to writing on-brand, e.g., Product Marketing used the AI agent to help draft webpages, including the homepage
Established a feedback loop via Slack for continuous improvement of writing and design outputs
