Goal
Uphold editorial quality while Head of Brand & Comms was on paternal leave.
My impact
Liaison between CMO objectives and two reports: Sr. Content Editor, SEO/AEO and PR & Comms Manager
I was the final brand check for Front's $100M ARR announcement on the blog post
We hired a new SEO agency, Graphite, and I made sure their onboarding included the right brand and product knowledge to inform their strategy and content programs
Outcome
I edited and coached coworkers to write according to these principals:
Put the customer first
Lead with value, not features
Mercilessly cut corporate jargon and stereotypical SaaS-speak
Every pixel on the screen needs to prove its worth
Lazy review of any AI output puts the onus on the reader
